▶ Partnership with ‘Daily Beer’
▶ Introducing Korea’s ‘Chimaek’ Culture
Kins Hotel, a boutique hotel that recently held its grand opening in the heart of LA’s Koreatown, has announced a partnership with the Korean craft beer franchise brand ‘Daily Beer’ to officially launch its first U.S. location. On October 14, Kins Hotel kicked off its operations with a grand opening event and, on October 20, held a partnership ceremony with Daily Beer Co., Ltd., formalizing the opening of the first U.S. Daily Beer location.
Situated at the corner of 6th Street and Kenmore in LA’s Koreatown, Kins Hotel is a luxury boutique hotel boasting sophisticated design and high-quality service. Through this partnership, the hotel plans to introduce a new dining brand within its premises. Daily Beer, which operates over 300 franchise locations in South Korea and about 10 stores in Southeast Asia, is a comprehensive dining company that not only manages franchises but also produces and distributes its own craft beer.
Justin Jang, head of Daily Beer’s U.S. operations, stated, “We are thrilled to open the first U.S. Daily Beer location at Kins Hotel, which has a prime location in LA’s Koreatown. We will do our utmost to introduce the charm of Korean-style craft beer to local customers and establish Daily Beer as a beloved brand.” In addition to its craft beer, Daily Beer also owns its own chicken brand and plans to leverage this U.S. expansion to showcase a variety of dining concepts, spreading Korean craft beer and ‘chimaek’ (chicken and beer) culture in the local market. Meanwhile, Kins Hotel features a total of 52 rooms, including four suites, and plans to sequentially introduce three restaurants, starting with Daily Beer.
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