The inspiration for JeongMee Yoon’s photographic project was her 5-yearold daughter, Seowoo, who loved things pink.
As a setting for a portrait, Ms. Yoon assembled all of her daughter’s pink possessions - stuffed animals, dolls, plastic toys - into an orderly display.
Seowoo’s bedroom was transformed into a pink kingdom for a child queen.
Ms. Yoon, a 38-year-old South Korean artist, began work on this project three years ago when she was studying at the School of Visual Arts (she returned to South Korea in late 2006) in New York.
She subsequently expanded the original portrait into a larger undertaking called “The Pink Project’’ by asking other parents if she could photograph their daughters and the things they loved.
To “The Pink Project’’ was added a boys’ version, “The Blue Project.
’’ Results of Ms. Yoon’s efforts, “The Pink and Blue Project,’’ on view until April 26 at the Jenkins Johnson Gallery in New York’s Chelsea neighborhood.
Children of all ages are hooked on pink and blue, a trend ensured by parents who begin collecting for sons and daughters when they are infants.
The project touches raw cultural nerves while delighting the eye and coercing a smile.
BONNIE YOCHELSON

Ethan with his blue things.



Seowoo with her pink things.