▶ Consistent Partnership Since 2014… “Beyond Simple Sponsorship, Breathing Together with the Community”
▶ New ‘Southern California Tier Match’ Program Launched, Immediate Benefits for Elite Members from Other Casinos
Pechanga Resort Casino, which has been sponsoring the LA Korean Festival for over 10 years, held a press conference at the festival site on the 18th and emphasized its ongoing partnership with the Korean community. Anna Tran, Pechanga's Asian Marketing Assistant Director, stated, “The relationship between Pechanga and the LA Korean Festival goes beyond a simple ‘sponsorship.’ It is an effort to genuinely communicate with the local community.” She added, “We have been sponsoring for over 10 years since 2014, and it’s not just about putting up a logo—we have a strong desire to breathe, celebrate, and grow together with the vibrant Korean community.”
She continued, “This festival is a wonderful venue that showcases Korean culture, traditions, and community spirit in Southern California, and Pechanga is grateful to be part of it every year.”The press conference was attended by performers at the LA Korean Festival, including singer DinDin, Brave Girls, the Macintosh Family, and Beomhan.
Pechanga Resort Casino recently introduced the ‘Southern California Tier Match’ program. Under this system, elite members from other casinos in the Southern California region can present their existing membership card at the Pechanga Club desk to be converted to the same tier level. The casino explained that participants in the program will receive benefits such as dining discounts, hotel stays, event invitations, and concert tickets. Pechanga stated, “This allows new customers to experience the same special services and benefits that our existing customers enjoy.”
They added, “We believe the Pechanga Club provides a unique experience, and we wanted more people to feel it firsthand.”Pechanga is a comprehensive entertainment resort offering a variety of entertainment, dining, and wellness options beyond gaming. It is located about a 1.5-hour drive from LA.
Radio Seoul Reporter Kang Chae-eun | chasekarng@radioseoul1650.com
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